Can we please meet you?
Hi everyone, my name is Eneh Mercy. I am a branding Strategist, The founder of Tefem network. I work with Deezey Digital.
I’m passionate about helping people and businesses build a solid brand through my designs and teachings.
Branding and brand identity seems to be the latest trend in town.
What is brand identity and branding?
Brand identity is a component of branding. Brand identity is a visual component of a brand that makes your audience identify the brand from others.
Brand Identity is what people see and feel when they get in contact with the brand, While Branding is the process of building a brand, being able to communicate the brand’s message across to its audience, by building it’s strategy and maintaining the brand promise. All these processes are involved in branding .
Is it necessary for one to have a personal brand?
What are the benefits attached to it?
It’s not necessary for you to have your personal brand on the spotlight while growing your business.
If you can, its necessary but not compulsory.
Having a personal brand attached to a business has it’s advantages and disadvantages.
Having a personal brand makes you stand out and connect more with your audience, because people connect with people, so you can use your personal brand as a bridge between your customers/ audience and your market.
If you do that effectively, you will gain trust from your audience and respect, which will turn any visitor to a paying client, because you give value.
One of the disadvantages though is, if you happen to spoil your reputation, it will affect your business.
So having a strong personal brand behind your business will create a lasting impression in the mind of your clients or audience because nobody can be you.
The advantage of building a brand is that nobody can really replicate you. So if you can look into yourself and find your uniqueness and use it to build a personal brand, you won’t have too many people to compete with, and you will stand the chance to have a voice in the world.
Is it compulsory to have a niche in one’s brand?
Some people seem to be good at everything, hence, they are having a ‘thing’ with settling for just one thing. How can one deal with this kind of situation?
It is important and necessary to have a niche in one’s brand. Mastery pays, when you are known for something, you will always see people that will refer you to someone.
When you have a niche, you will see that you will be more concentrated on what you do and how you use your time.
So, I’ll say it’s necessary to have a niche in what you’re doing. But for people who seem to be good at everything, look deeper, there’s something you are just so good at.
Lately, it’s all looking like everyone is multitalented. I’ve been seeing people say I can do this and that, and that is because there’s nothing you cannot do, once you lay your heart and mind to it, you end up doing it. Now, the solution is, try many things out.
During my own time, I told people I tried a lot of things and I was doing it then, to solve problems and to help people.
So just try so many skills out and note which of them will work well for you.
Don’t just jump in and start choosing a niche.
Before I went into the media, I went into different aspects, before I concluded that I wanted to be in there. The funny thing is that I can switch to something else. I’m a flexible person. So, don’t just niche out and stay there if it’s not working.
Nobody really cares about the whole process, just bring out the very befitting result.
How can one create and maintain a unique voice and tone in creating contents?
Let me talk about this from how it has worked for me. The one and only way of creating a unique content is bringing your own voice out. So how can you create and maintain a unique voice?
I believe every brand has a story. I am a brand and I have a story, I have to communicate to the world. And there is one thing for sure, my story can never be yours.
Everybody has a story. So, if you can understand your own brand story, then you’ll be able to create content that is connected to your brand story and to make your own content have a unique voice.
No matter how I tell my story, nobody can tell it better, because I was the one who experienced it. So, every brand has a story.
Talking about content, what is content in itself?
Content is the thing that educates, entertains or inspires people. Look for the story behind your brand and try to use it to coin something, create content from it. In that way, nobody will be able to replicate your story or your content because it is unique and it is just you.
How do you grow and maintain online visibility?
There are two ways you can go about this;
Firstly, one can always have a social media manager. The social media manager will help you to organize and plan out your online contents. The social media manager is trained to understand how the algorithm of social media networks works. So, you can hire a social media manager to help you grow your online visibility. But If you are a small business owner and you want to start yours, try always to be consistent, once you are consistent and you are yourself and not trying to be someone else and you have a purpose for doing what you do which you’re sure creates value, you will always maintain an online visibility people will engage with, and it will give you more to continue. So, note these three things for online visibility; consistency, create value and be yourself.
How does one identify his/her ideal customers?
Okay, let’s site this as an example.
If I’m selling high heel shoes, who are my customers? You must have answered this yourself.
Same applies to if I’m selling laptops, phones, books, pens, crayons, you know who your customers should be.
The truth is you don’t just create a business and start looking for customers, that will be a mistake in the business owner’s part.
The first thing is to look for the problems those customers are facing, after then, create a business around it.
The whole world of marketing is changing, and this time around, you are to go and look for your audience find their problems and then solve it and create a business around it.
Do not just start a business because you feel it’s profitable, start it because you are solving a problem.
If your customer’s problem is that they don’t have good water, electricity, or food where they stay, solve the problem for them and create a business around it.
Be careful if you want to invest and have a very good business. Look for a problem and grow a business around it, don’t start the business because you think it’s profitable. If it’s like a general problem, let’s say graphic design and the likes, people are always in need of them and you can easily identify your customers/clients (companies and the likes) when you see them.
Try to think first about your customers and clients before you start a business.
Is it necessary that one’s personality reflects one’s brand?
It is not necessary.
If it’s a business, then it’s not a must that your business should be all about you. You can have a business that is so different from who you are, it’s okay, if you still want to have a business that replicates who you are, it’s also fine.
Does one have to prepare his/her mind for a competition, even within their unique brand?
Competitions will keep coming. Even if it doesn’t come, compete with who you were yesterday.
Competition is a forever thing.
You need to keep competing with yourself to get better. Competition is a good thing, a good fight. So, if you see competition, don’t run away from it.
As a unique brand, you’ll get the competition in the aspect of people choosing your unique brand over other people’s unique brand. There are always competitions, but you must always show people why they should choose your own unique brand over other’s.
The truth is, everyone has their own audience.
How can brand perception be tested?
It can be tested by getting feedback from friends and customers. You can create a form and send it to people, you can do a business survey, ask useful questions about your brand and what they feel concerning your brand.
Ask random people too what they feel about your brand.
If two to five people say the same thing, then you should work on that thing.
Is your logo as important as your brand? And do you have to use a particular font, colour and a particular way of bringing services to your customers?
Your logo is important, it is the face of your brand. Especially if it’s a business brand.
Just like seeing an ugly girl, she might have a good character but you’ll just attempt to like her later. Logo is always the first impression about your brand. It is important but not the most important in your business.
Your logo is the first impression for people to know about your brand. It creates the first feeling and you know, first impressions always matter.
For using a particular font and colour, yes, that’s branding. You need to have visuals, the same voice— fonts are more like your voice. Every colour has its own psychology and you need to understand the psychological effect of each colour.
Understand why your brand is doing a particular thing, why they use a certain colour. You don’t just mix colours or fonts.
You need to understand the kind of energy your brand is bringing out. You need to know if it’s a Bold, Stylish, San or San serif font you want to be using. All these fonts have their various meanings.
You need to understand what language your brand is bringing so that you’ll know what font and colour to use to really show your brand’s personality.
All these in return form your brand image, but always be consistent with your visuals and identity so you don’t look confused.
What services do you render as a person?
As a person, I help people and businesses build their brand, through my teachings and designs and books – just to mention, I recently wrote a book on how to build a solid brand with applied principles. (I Am A Brand)
Anyone can read it and build theirs, from any level. To get the book, connect with me via this link. http://Instagram.com/media.lady
I am a photographer, but I am not too active as a photographer now, but that doesn’t mean I can’t handle the camera.
Final words of admonition
You are awesome! You are worth it! Whatever you set your mind to do, believe me, you can do it. But, always try to build a solid brand because that will be one of your greatest strengths. Build a brand that everybody will envy. A charismatic brand that nobody can replace. There’s nothing you can’t do, once you set your mind on it.
Thank you so much for the opportunity to be here.
Also, you can try to get my book ‘I am a brand’. In this book is contained the applicable principles you that can help you build a solid brand.
It’ll officially be released on the 31st of this month, July.
We have gotten a lot of pre-orders already, try and get the book.
You will learn and be able to build a solid brand in a short time.
I wrote the principles that have worked for me and made me build a solid brand and this is my 5th year in this journey and I’m so happy with a lot that I’ve achieved.
Once more, Thank you so much for this opportunity.